In order to provide our services to you, we will ask you to provide personal information that is necessary to provide those services to you. If you do not provide your personal information, we may not be able to provide you with our products or services.
We will only collect the information that is necessary for its specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. We may collect the following types of information (which may or may not be personal information):
Information you provide to us or upload (including your contact details): we may collect any and all personal information you provide to us, like your name, mobile phone number, email address, delivery address, ID card, driver license, passport details, Cerebroz Account details (e.g. your security related information, name, birthday, gender), order, invoicing details, materials or data you may sync through Cerebroz Cloud or other apps in EduOS, information in relation to creating an account and participating in the Cerebroz EduTree Forum or other Cerebroz EduTree platforms, phone numbers you insert into the device or to send a message, feedback, and any other information you provide us.
Information specific to you that may be assigned by us: we may collect and use information such as your Cerebroz Account ID.
Financial information: information related to completing purchases. For example, bank account number, account holder name, credit card number etc.
Social information: information related to your social activities. For example, current employer, current job title, education background, professional training background etc.
Information while watching TV: Information related to your TV show usage. For example, total time of watching TV, TV Channel name, logo and its watching time period, EduTree videos watching while TV programs, user activity, parental control activity set by user and its action, etc.
Application information: information related to your software usage. For example, application list, application status record (e.g. downloading, installing, updating, deleting), application ID information, SDK version, system update settings etc.
Location information (only for specific services/functionalities): various types of information on your location. For example, region, country code, city code, longitude and latitude information, time zone settings, language settings.
Log information: information related to your use of certain functions, apps and websites. For example, IP addresses, network request information, temporary message history, standard system logs, crash information.
Other information: environmental characteristics value (ECV) (i.e. value generated from Cerebroz Account ID, device ID, connected Wi-Fi ID and location value).
We may also collect other types of information which are not directly or indirectly linked to an individual and which is aggregated, anonymized or de-identified. For example, the device model and system version number of the user’s EduTree device may be collected when using a particular service. Such information is collected in order to improve the services we provide to you.
We may use your personal information for the following purposes:
Providing, processing, maintaining, improving and developing our goods and/or services to you, including after-sales and customer support and for services on your device or through our websites.
Communicating with you about your device, service or any general queries, such as updates, customer inquiry support, information about our events, notices.
Conducting marketing related activities, such as providing marketing and promotional materials and updates. For more information on marketing and promotional activities, please refer to the Direct Marketing section below.
Allowing you to post comments in public forums.
Conducting promotional activities, such as sweepstakes and events on social media platforms.
Analyzing and developing statistical information on use of our products and services to better improve our products and services.
Optimizing the performance of your device, such as analyzing the memory usage or CPU utilization of our applications.
Storing and maintaining information about you for our business operations or legal obligations.
Providing local services without communicating with our servers.
Here are more details on how we use your information (which may include personal information):
Setting up your Cerebroz Account. Personal information collected when creating a Cerebroz Account on our web sites or through our EduTree devices is used for creating the personal Cerebroz Account and profile page for the user.
Processing your purchase orders. Information relating to e-commerce orders may be used for processing the purchase order and related after-sales services, including customer support and re-delivery. In addition, the order number is used to cross check the order with the delivery partner as well as the actual delivery of the parcel. The receipt details, including name, address, phone number and postal code are for delivery purposes. The email address is used to send parcel tracking information to the user. The list of purchased item(s) is used for printing the invoice and allowing users to see what is in the parcel.
Allowing you to participate in Cerebroz Forum. Personal information in relation to the Cerebroz Forum or other Cerebroz EduTree Internet platforms may be used for profile page display, interaction with other users, participating in the forum.
Providing Cerebroz Cloud and other Cerebroz EduTree services. Information (device related information including phone number, device ID, device operating system, MAC Address, device type, system and performance information and location information including mobile country code, location area code) is collected for activating MIUI services, e.g. Cerebroz Cloud, log sync, SMS sync, Find Device, EduTree mobile Application update for the purposes of user authentication and activation of the services.
Diagnosing activation failures: Location related information is used for the purpose of activation failure.
Providing other EduOS services. Other information collected for each of the EduTree EduOS services may be used for performing the functions of that service, and to facilitate the provision of that service for the benefit of the user, e.g. TV Ad replacing, Soft block service, Auto Edu-mode service, Do not disturb service, downloading, updating, registering, performing or optimizing activities related to EduOS services.
Providing parental service. Other information collected while watching the TV shows (like time duration of watching TV, TV channel name, Study or learning time while watching TV, user activity on the device in TV mode, Auto Edu-mode, Soft block, Do not disturb mode set by user) is used for making the child’s progress report, showing the child’s habit of watching TV to parents, making global rank, improving the knowledge of the child/parents/user, making more helpful videos for user, providing parental control service to you.
Providing messaging functions (e.g. Edu-talk or platform where user can discuss with other user or company) Information collected may be used for activating this service and identifying the user and message recipient. In addition, chat history is stored for the convenience of re-loading historical chats after a user has re-installed apps, or for synchronization across devices. Information (sender’s and recipient's phone numbers and Cerebroz EduTree Message IDs) may be used for EduTree Message for activating the services and enabling the service to function, including routing of messages.
Improving user experience. Some opt-in features, such as the User Experience Program, allow Cerebroz EduTree to analyze data about how users use the EduTree Device and EduOS services, so as to improve the user experience, such as sending crash reports.
Providing Push Service. Cerebroz Account ID and Device numbers will also be used to provide the Cerebroz EduTree push service to evaluate advertising performance and send notifications from EduOS UI about software updates or new product announcements, including information about sales and promotion. You consent to our use of your personal information for the purpose of sending you pushing services (whether by messaging within our services, by email or by other means) that offer or advertise our products and services. You may opt out of this at any time through changing your preferences under “Settings”
Verifying user identity. Cerebroz EduTree uses the ECV value to verify the user identity and ensure there is no log-in by hackers or unauthorized persons.
Collecting user feedback. The feedback you choose to provide is valuable in helping Cerebroz EduTree make improvements to our services. In order to follow up on the feedback you have chosen to provide, Cerebroz EduTree may correspond with you using the personal information that you have provided and keep records.
Sending notices. From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies.
Conducting promotional activities. If you enter into a sweepstake, contest, or similar promotion, we may use the personal information you provide to administer those programs.
Conducting analysis of your device to provide better user experience. Cerebroz may conduct the hardware or software analysis, so as to further improve the performance of your device.